Adthies's Page

As I have helped to develop the OASIS open-source ad serving platform, I have frequently been asked, "Hey Aaron, why is there no conversion tracking feature in OASIS?". Good question. In most cases, campaign ROI cannot be determined without conversion information. The answer is that there has simply not been a pressing need from actual advertisers to track conversions, so the feature has not made its way into the product. Other OASIS features have taken precedence to this. I have trafficked tho… Continue

If you are in the ad operations and ad serving industry be prepared for major changes in 2008. If you are an independent proprietary ad serving vendor it will be rough sailing.

In the last two years most of the top ad serving technologies have been consolidated: Atlas bought Accipiter, Microsoft purchased Atlas, OAS went to WPP, Doubleclick bought FalkAG, and Google acquired Doubleclick.

Since then, the three top ad networks have been whittled down to three two, with Goog…

Continue

Ad serving and ad operations can be a confusing topic. With so many different technologies, ad networks, agencies, vendors and ad ops methods it can be difficult to find the answers you need and people with whom you can have meaningful discussion. For this reason, we have created Ad Serving World, your social network for people in the online advertising industry to come together, share our experiences, find new resources and discuss the relevant topics of the day.

Please become a membe…

Continue