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Open-source ad serving topics for publishers & marketers around the world
If you are in the ad operations and ad serving industry be prepared for major changes in 2008. If you are an independent proprietary ad serving vendor it will be rough sailing.
In the last two years most of the top ad serving technologies have been consolidated: Atlas bought Accipiter, Microsoft purchased Atlas, OAS went to WPP, Doubleclick bought FalkAG, and Google acquired Doubleclick.
Since then, the three top ad networks have been whittled down to two, with Google and Micros…
ContinuePosted by adthies on February 5, 2008 at 4:18pm — No Comments
Ad serving and ad operations can be a confusing topic. With so many different technologies, ad networks, agencies, vendors and ad ops methods it can be difficult to find the answers you need and people with whom you can have meaningful discussion. For this reason, we have created Ad Serving World, your social network for people in the online advertising industry to come together, share our experiences, find new resources and discuss the relevant topics of the day.
Please become a membe…
ContinuePosted by adthies on January 16, 2008 at 1:55pm — No Comments
There seem to be 3 major open-source ad server projects being used in the market: -- Open Ads (formerly PhpAdsNew) -- OASIS -- AdSapient Has anyone used one or more of these 3 ad servers for prod... Continue
Started by adthies Jan 23
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